Press

April 24, 2001

Internet users 'click' to remove tons of CO2 and SO2 from the air for FREE! The carbon and sulfur credits are purchased through the Environmental Action Desk and retired by giving them to the Environmental Law and Policy Center.

Ann Arbor, MI (April 24, 2001) - EcologyFund.com (http://www.EcologyFund.com), the largest wilderness protection click-to-donate website, has announced the addition of a new section to extend EarthDay throughout the year. This 'Reduce Pollution' section allows each visitor to click and donate emission reduction credits to remove pollution contributing to global warming and acid rain. Donations will come in the form of credits provided by the Natsource Environmental Action Desk, (http://www.natsource.com/enviroaction/index.htm) which sells CO2, SO2, and NOx credits to the public.

Each day a visitor to EcologyFund.com arrives on the 'Reduce Pollution' page and views banners of EcologyFund.com sponsors, credits for removing two pounds of carbon dioxide (CO2) out of the Earth's atmosphere will be provided for free, by the Environmental Action Desk.

As visitors click through to sponsors sites, an additional donation is made. Visiting the sites of EcologyFund.com advertisers like PlanetSave, the Grist, Jobseeker and ENERGYguide enables EcologyFund.com to purchase and retire one half pound of sulfur dioxide (SO2) per site visted.

Credits gathered by the positive action of EcologyFund.com visitors will be donated to the Environmental Law and Policy Center of the Midwest (ELPC), the Midwest's largest environmental advocacy organization. ELPC (www.elpc.org) will then retire the credits, ensuring the continuation of the environmental benefits of reducing the amount of CO2, (the major cause of global warming) and SO2, (the major cause of acid rain) in the atmosphere.

The 'Reduce Pollution' section of EcologyFund also features energy conservation ideas and products in partnership with the ELPC and sponsor EnergyGuide.com. ELPC's "Pollution Calculator" (www.pollutioncalculator.org) site allows people to predict the amount of pollution caused by their energy usage. The "ECOcalc" on ENERGYguide (www.energyguide.com) helps individuals compute the savings in both greenhouse gas reduction and dollars that will result from lowering their thermostat or using compact florescent lights.

The 'Reduce Pollution' section also promotes personal purchases of carbon credits through the Natsource Environmental Action Desk. Credits can be purchased by calling Fran Morrill at: 212.896-2196 or sending a message to: [email protected].

About EcologyFund
Over 100,000 visitors per month use EcologyFund to view Internet ad banners in order to make wilderness land donations, plant trees, and reduce pollution. Since it's launch, users of the popular site have enabled the purchase of over nine square miles (6,000 acres) of threatened wilderness in the US, Canada, Mexico, Africa, Amazon Basin, Patagonia and Scotland. EcologyFund users protect more land in more places every week than any other site!

Visitors to EcologyFund raise funds for land trusts by clicking on a "donate" button to see ad banners from site sponsors. The sponsors pay a per-view fee each month to the individual non-profit land preservation groups. One hundred percent of the sponsors' payments go to EcologyFund's non-profit partners. Each visitor currently can save over 200 square feet of wilderness land a day at no cost by clicking the donate buttons. Other land is protected for free by site visits, Internet searches, and receiving email. EcologyFund is proud to have twelve other site sponsors: Novica, CharityMall, Caf� Canopy, Hollowtop, AndEarth.com, Gama Ristorazione, Yacumama Lodge, Arava Institute, PlanetSave.com, RedJellyfish.com, Web reLeaf, and Wine Accents. The Environment News Service, ENN, Grist Magazine, JobSeeker, and ENERGYguide.com are EcologyFund registration sponsors.

EcologyFund.com founder Tim Kunin is available for interviews: [email protected] or 781-461-6161.